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World Sailing is taking sailing to
the masses in 2016
- SAILING WORLD CUP LIVE ON TV AROUND THE WORLD
- A NEW GLOBAL SAILING TELEVISION SERIES 'WORLD SAILING'
- RIO WILL BE THE BIGGEST EVER OLYMPIC SAILING COMPETITION WITH
NEW EMERGING NATIONS
- NEW WEBSITE LAUNCHED TODAY (FRIDAY 8 JANUARY 2016)
- EXECUTIVE COMMITTEE STATEMENT
World Sailing will take sailing to a mass audience in 2016
with an innovative and forward approach that was presented today at the
London Boat Show at the ExCel in Great Britain.
WORLD SAILING Series Editor, Matt Sheahan, World Sailing Vice President Gary
Jobson and Chief Marketing Officer Malcolm Page were all in attendance at the
Boat Show to present the recent announcements made by the governing body.
In addition, World Sailing Vice President Gary Jobson read out a statement
from the Executive Committee meeting held on 8 January regarding the Youth
Sailing World Championships. Read more here - http://www.sailing.org/news/39077.php
In an Olympic year, World Sailing have today relaunched its website (www.sailing.org)
with a cleaner presentation that is easier to navigate. The global
information resource will be the go-to destination for media and sailing fans
alike with social media and World Sailing TV at the forefront of its
presentation.
"In order to take sailing forward in 2016, a pivotal year for sailing
with the Olympic Games on the horizon, a new approach and fresh ideas with
the fan experience at the heart was required for the governing body's
website,” explained Chief Marketing Officer Malcolm Page. "Social media
is key for us to communicate directly with our audience across multiple
platforms. With engaging content, increased interaction and regular video
content on sailing.org we will be able to keep our worldwide audience
continuously up to date in our evolving sport.”
The relaunch of sailing.org comes in the wake of the world governing body's
rebranding from the International Sailing Federation to World Sailing,
announced at the World Yacht Racing Forum in Geneva, Switzerland from 7-8
December 2015. At the same event, World Sailing also revealed live television
output at three Sailing World Cup events as well as a combined production
initiative with Sunset+Vine|APP, creating WORLD SAILING, a monthly 26-minute
television series.
In just 210 days' time the Rio 2016 Olympic Games will be underway in Brazil
and in order to highlight the world's finest sailing talent, Sunset+Vine|APP
will deliver international news and live Medal Races from World Cup regattas
in Miami, Hyères and Weymouth and Portland on television and online around
the world.
Of the 274 Olympic sailing spots available for Rio 2016, 219 have been
decided with 55 nations qualifying sailors so far. Rio 2016 will be biggest
Olympic Sailing Competition ever and many of the potential medallists will be
on show at the World Cup regattas in the build-up. To generate national
heroes, more than ten global broadcasters, including major networks on all
continents, will bring live Olympic class sailing to their audience. Fans
around the world will also be able to tune into the World Sailing TV YouTube
channel, ensuring no one will miss out on the action.
In addition, over 20 broadcasters worldwide have been confirmed for
highlights programming with news distributed directly to Olympic rights
holders.
The new monthly show, WORLD SAILING, will run from January 2016 with an
editorial focus on the build-up to the Olympics as well as coverage,
personality features, background stories and news from the cutting edge of sailing.
The programme, which is being distributed by Sunset+ Vine International, has
36 contracted broadcasters in more than 170 territories. Those numbers are
predicted to rise to 50 broadcasters and more than 190 territories.
Attention Sailing Organizations & PR Agencies:
Add us to your distribution list, contact us today
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