Evinrude Signs Exclusive Partnership with Wild West Bass Trail

 

   

Evinrude blazes the trail as the first and only outboard engine sponsor of the Wild West Bass Trail

Evinrude announces an exclusive agreement as the official engine sponsor of the all-new, Wild West Bass Trial (WWBT). The Wild West Bass Trail, which debuts in January 2016, is the first of its kind to offer West Coast anglers the chance to participate in elite bass tournaments with the highest guaranteed payout.

 

“It’s been a very long time since we’ve seen this much excitement about a new bass fishing trail,” said Brant Behler, owner, Marine Unlimited Inc. “As an Evinrude E-TEC dealer, we are excited to see Evinrude’s commitment to the trail and the future of bass fishing on the West Coast. The trail also offers the perfect opportunity to showcase the unrivaled power and performance, bold, breakthrough design and unmatched lifetime value of the new Evinrude E-TEC G2 engines which dominated other tournaments this season.”

 

”We are proud to have been selected as the official engine sponsor of the Wild West Bass Trail,” said Christopher Berg, director of marketing and strategic planning, Evinrude. ”Our sponsorship further demonstrates our commitment to growing the sport of bass fishing, supporting our dealers and Evinrude E-TEC customers”. We look forward to an exciting inaugural season and a long-lasting partnership with the WWBT.”

 

In addition to sponsoring the trail, Evinrude will also offer a lucrative contingency program for all owners of Evinrude E-TEC engines model year 2007 or newer. Highlights of the program include:

 

 

 

$10,000 Payout at Pro/Am Events & Championship

If the winner is Evinrude compliant, he/she will win $10,000. If winner is not compliant, the highest placing Evinrude anglers will receive the following in order of finish: $5,000, $3,000 and $2,000.

 

 

$1,000 Payout at Team Events & Two Championships

If the winner is Evinrude compliant, he/she will win $1,000. If winner is not compliant, the highest placing Evinrude anglers will receive the following in the order of finish: $500, $300 and $200.

 

 

BRP US Inc. BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the Company employs approximately 7,600 people worldwide.

 

www.brp.com

 

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

 

 

For more information or imagery requests, please contact:

Rus Graham

Rushton Gregory Communications

617-413-6521

rgraham@rushtongregory.com