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Premier Boat Manufacturer Leverages Leading Vessel Management Solution to Continue to Enhance Post-Sale Customer Experience

VesselVanguard, the leading marine maintenance management solution, in partnership with premier boat manufacturer, Formula Boats, announced today the release of a new free app, the Formula Dealer Locator.

The dedicated Formula app designed by VesselVanguard, uses a mobile device’s internal GPS to locate a users current location and displays nearby Formula sales and service centers on a map. An easy-to-access menu allows users to scroll through a complete list of dealers sorted by distance and, with one click access, details such as address and phone number. Another click will place a direct phone call or generate turn-by-turn directions to the selected location.

“The business case for VesselVanguard just keeps getting stronger. The more we involve our partners the more efficient we become,” said Don Hyde, CEO, VesselVanguard. “The new Dealer Locater app is a perfect complement to our Platform. Not only do owners of Formula quality powerboats get the benefit of our vessel maintenance management portal to keep track of all the service requirements of their vessel; but now, they also can use this custom app to find dealers to purchase parts or schedule maintenance appointments.”

“The list of our dealers is always up to date and easy to find,” said Mike Boyd, director of product support/consumer affairs, Formula Boats. “When we decided to create this mobile app it seemed natural to go to our partner in customer experience management. Just like the rest of the VesselVanguard Platform, this was seamless and very easy to accomplish.”

Dedicated to simplifying the boat ownership experience and providing significant changes in the post-sale relationship for builders and customers alike, VesselVanguard removes the complexity of owning and maintaining a vessel. The solution meets the information needs of today’s busy lifestyle giving owners a secure and comprehensive boat profile accessible from the cloud, anywhere at any time, by browser, tablet or smartphone. Each profile contains all vessel equipment manuals in searchable form with current updates, warranty data, and registration and insurance documentation, organized to the preferences of the owner.

The Formula Boats Dealer Locator is available for free for iOS devices from the Apple Store and for Android devices through Google Play. For more information on the Formula Boats Dealer Locator or VesselVanguard please visit For more information on Formula Boats please visit


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